The Communications Coordinator for SDSU Global Campus researches and writes strategic content that supports student recruitment, engagement, and retention goals. This position creates high-quality, multimedia communications that strengthen the SDSU Global Campus brand and connects with prospective and continuing students. Responsibilities include researching, writing, and editing a wide range of materials—such as marketing collateral, feature stories, recruitment and yield emails, website copy, social media content, and video scripts—ensuring all materials are accurate, professional, and compliant with SDSU brand and accessibility standards.
Working collaboratively with teams across the organization, the incumbent ensures consistent, audience-centered messaging throughout the student journey. The Communications Specialist applies storytelling, content strategy, and digital marketing techniques to produce engaging content that enhances awareness, interest, and enrollment outcomes.
This role also leverages data and performance metrics—including lead generation trends, A/B testing, and engagement analytics—to assess effectiveness, guide strategy, and continuously improve communication efforts.
The ideal candidate will possess exceptional writing, editing, and storytelling skills; experience producing content for marketing and recruitment; and strong research and project management abilities. Proficiency in content management systems, email marketing platforms, and digital communication tools is required, along with the ability to work independently and collaboratively in a fast-paced, deadline-driven environment.
Content Creation - 75%
Project Management & Collaboration - 20%
Other duties as assigned - 5%
Knowledge and Abilities:
Preferred Qualifications:
Required Minimum Qualifications:
ADDITIONAL APPLICANT INFORMATION
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