The SDSU Research Foundation Women, Infants, and Children (WIC) Program is the largest WIC agency in San Diego County, with approximately 80 employees providing a variety of nutrition services to over 26,000 participants monthly. The WIC program is a safety net program that aims to safeguard the health of low-income women, infants, and children up to age 5 who are at nutrition risk by providing nutritious foods to supplement diets, information on healthy eating, and referrals to health care for residents of San Diego County.
Under the direction of the WIC Community Services Manager, the WIC Outreach Coordinator assists with education, training and development of outreach projects.
The WIC Outreach Coordinator is responsible for but not limited to:
Outreach Coordination 70%
Responsible for coordinating outreach activities including, but not limited to, trainings at medical offices, community agencies, Department of Health Services and Department of Social Services offices. Represent SDSU WIC at community collaboratives, County meetings and activities to bring awareness to the value of WIC. Build and maintain valued-partner relationships with healthcare providers, social service agencies and various community-based organizations. Develop and implement provider engagement strategies with medical providers to increase WIC participant recruitment, retention and re-engagement. Coordinates development of provider and community partner newsletters. Plan, implement and participate in community events to engage and recruit potential participants. Document and track agency outreach activities timely and accurately. Updates agency referral database. Coordinate, mail, and deliver WIC outreach materials to medical providers and community partners. Communicates CDPH vendor alerts and WIC Program changes with WIC authorized vendors and provides support as needed. Represents the WIC program in a clear and professional manner.
Training and Communication 25%
Strategize with WIC Community Services Manager on development of outreach campaigns and materials. Provides in-services and outreaches to groups and/or individuals and program promotion through print and digital media and advertising. Provides training to staff on various nutrition and social service resources available to WIC families to improve their health. Responsible for creating content in accordance with any CDPH WIC guidelines on social media for agency including but not limited to Instagram, Facebook and other relevant sites. Responsible for overseeing the content of the agency website and ensure that it attains professional and clear content.
Other Duties and Responsibilities as Assigned 5%
Coordinates special projects such as Worksite Wellness activities for the agency including the Worksite Wellness blog. May participate in the enrollment and/or certification process of participants and other direct service duties as needed.
ADDITIONAL APPLICANT INFORMATION: