SDSU Research Foundation

Social Media Strategist

Req No.
2021-12513
Category
Radio/TV/Multimedia
Type
Full-Time Contract
Salary
starting at $4,863.87/mo - DOE
Dept/Proj Name
KPBS
Close Date
9/30/2021

Overview

KPBS serves the greater San Diego community with informative, cultural, entertaining and educational television, radio, and web programming. KPBS TV/FM is the public television and radio stations for San Diego. Licensed to San Diego State University, KPBS supports and furthers the university s educational and community service mission by informing, enlightening and empowering its listeners. It does so not only by presenting national and locally produced programming of value to its San Diego audience, but also by producing programming about San Diego and its people for distribution nationwide.

The KPBS Communications Department is responsible for the strategic coordination of information to staff, the public and press about KPBS content, employees, station outreach, events and activities.

As a steward of the KPBS brand, the Social Medial Strategist helps grow our audience across social networks, connecting people with our content and engaging them in conversation. Under the direction of the Director of Communications, the Social Media Strategist is responsible for meeting station goals for content distribution, audience growth and fundraising while maintaining brand consistency across all social platforms.

In addition to managing social media postings, the Social Media Strategist is responsible for planning an editorial calendar and for evaluating new social platforms.

Responsibilities

The following information is intended to be representative of the work performed by incumbents in this position and is not all-inclusive.  The omission of a specific duty or responsibility will not preclude it from the position if the work is similar, related, or a logical extension of position responsibilities. Job descriptions may be changed at any time based on the needs of the department.

 

Social Media (85%)

  • Build and execute social media strategy using research, platform determination, benchmarking, messaging and audience identification.
  • Generate, edit, publish and share daily content that builds meaningful connections and encourages community members to take action.
  • Evaluate new social media platforms. Determine which are worth an investment of time, and which are not.
  • Create editorial calendars.
  • Continuously improve KPBS' social media presence by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.

Training/ Supervision (10%)

  • Train staff on social media best practices.
  • Supervise Social Media Student Assistant

 

Other (5%)

  • Collaborate with other departments to meet station and department goals, manage reputation, and coordinate actions.

Knowledge and Abilities

  • Working knowledge of Web production
  • Understand social media culture and have the ability sort between emerging best practice, passing fad, and calcifying conventional wisdom.
  • Ability to write in conversational voice while still maintaining brand integrity.
  • Ability to adapt quickly to new technologies.
  • Ability to investigate and verify claims on social media.
  • Strong communicator with proven ability to create a transparent environment.
  • Excellent writing and proofreading skills.
  • Knowledge of mainstream and emerging social media platforms and their community norms.
  • Knowledge of web design, web development and SEO.
  • Ability to work in an often-stressful and fluid environment and under the constraints of a tight budget and absolute deadlines.
  • The ability to follow direction and be guided by the KPBS strategic plan.
  • Strong diplomat/negotiator.
  • Demonstrated team collaboration skills.
  • Ability to work occasional nights and weekends.
  • Knowledge of online marketing and good understanding of major marketing channels.
  • Customer-service oriented with good multitasking and organizational ability.

Qualifications

Education

  • Bachelor's degree, with major work in English, journalism, arts, humanities or related field or equivalent work experience.

Experience

  • Three to five years of social media experience for a brand/business.
  • Demonstrated experience building audience through social networks (Twitter, Facebook and beyond), preferably through brand (non-personal) accounts.
  • Working knowledge of Web production.
  • Experience using social analytics to determine social ROI.

Preferred

● Social media experience for a news organization preferred
● Knowledge and understanding of public media

 

ADDITIONAL APPLICANT INFORMATION:

  • This position is covered under the SAG-AFTRA collective bargaining agreement with KPBS.
  • The COVID-19 vaccine is required by the CSU for all SDSU Research Foundation employees as a condition of employment.   Should you be offered a position, you will be required to provide proof of vaccination status.  Individuals who obtain an approved medical or religious exemption on file will be required to complete regular COVID-19 testing
  • A background check (including a criminal records check) must be completed satisfactorily before any candidate can be offered a position with SDSU Research Foundation
  • San Diego State University Research Foundation is an EEO/AA/Disability/Vets Employer

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